July
8
Most people agree – It is vital for organisations to work with authenticity.

However people do disagree on why organisations need to work with authenticity.
Subconsciously we all know that authenticity is imperative in our dealings with each other. However trying to convey why our organisation needs to consider being more authentic and endeavouring to persuade others to be authentic, our discussions can become somewhat confusing.
We need to clarify our own way of thinking if we really wish to understand how being unauthentic hampers the effectiveness of our work. How it impedes the flow of energy that is so important in conversations and establishing trust amongst the people involved. Without trust there is little point in even attempting to work together as a group as the energy then has a tendency to undermine each other and destroy any real long lasting work that might be done.
So we can look at a couple of arguments for authenticity in organisations. One is based on trust, and the other is based on the unique nature of those involved.
1. Trust Comes from Authenticity
Authenticity is valuable because authenticity invites the participants or members’ trust.
Member do feel safe trusting an authentic organisation because when the participants are authentic, it makes an organisation’s behaviours more reliable, predictable, and trustworthy. Therefore authenticity is valuable because it makes it possible for stakeholders to trust the organisation.
2. Real Authenticity Evolves into Unique Contribution
Authenticity is essential because organisations who act authentically create a more abundant and accurate expression of their unique capabilities, values and purpose.
When we are authentic it affects the type and quality of the services and experiences that the organisation has to offer. Acting in an authentic way draws out the cultural qualities inside the organisation, and creates behaviours, and services that are specific and unique to that organisation.
What authentic organisations make, in terms of services and experiences for their members are something that is valuable and not easily to replicate elsewhere. It is for this reason that authenticity is so valuable. It creates a uniqueness that, relative to other organisations, makes relationships with the authentic organisation much more significant to its members.
Trust and the Unique Contribution.
Trust and the Unique Contribution make good sense and work well in an Authentic environment.
Bluntly speaking, authenticity creates trust. We know that there is honesty. But why do we not consider this mission-critical? In contrast, the unique contribution of each participant has a ‘bottom-line impact’ because authenticity is the only way to generate sustainable long term goals. Thus, for an organisation that wants to maximise its impact and achieve its purpose, being authentic is critical to success.
Exploring Authenticity
A few weeks ago I met with some of the members of one of the organisations I am involved in. We talked about strategies for sustaining authenticity in our organisation. It starts by asking each member of the group or council to share his or her definition of authenticity and their understanding of why being authentic would be good for an organisation.
Most organisations that have explored this believed that being authentic is valuable because it leads to trust. Each of these organisations is striving for a more trusting and trustworthy organisational culture.
Trust and uniqueness are both arguments for organisational authenticity.
Trust is vital and something that every organisation should pursue. But trust alone is not the central reason for being authentic. The central reason for being authentic is to sustain the organisation’s uniqueness and to put that uniqueness to work to achieve the organisation’s purpose. Without it the organisations long term survival is not positive.
As organisations we do need to talk much more about how authenticity leads to sustainable uniqueness and why authenticity is critical to an organisation’s success. We need to talk more about why authentic is critical to an organisation success.
It all has made me wonder:
- Have we been under valuing the importance of organisational authenticity leading to unique valued contributions?
- Have we been under appreciating organisational authenticity not only as a virtue in and of itself, but as an engine for creating member value?
- Are there other reasons for pursuing organisational authenticity that we’ve also overlooked?
I’d love your thoughts.